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Which are you willing to pay for first:
good taste for you


CocaCola canStarbucks cup
or
Child with dirty water


safe water for her?
Worldwide spending on carbonated beverages was 193 billion USD in 2001 [6].
Worldwide spending on hot drinks was 53 billion USD in 2002 [7].
It was estimated in 1998 that providing access to low-cost, safe drinking water and sanitation for those who did not yet have it would cost 17 billion USD per year in the short term [8].

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